PR or Public Relations according to Wikipedia is defined as “The practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.
However, although there are millions of definitions given by experts, in today’s day and age, the lines between traditional PR and digital communications are blurring rapidly.
One of the good books to read on this subject is “The New Rules of Marketing and PR” written by David Meerman Scott. (At the time of writing this post, I’ve started reading the latest available edition.)
At Einovate, we aim to understand these eclectic dynamics of new age communication. While some consider digital to be the replacement of traditional forms of advertising and PR, others see it as additional platform to facilitate more meaningful conversations between brands and their audience. I personally see the digital space as yet another way to express thoughts and talk to your audience rather than something that will replace or wipe of traditional PR.
That being said, opinions are expressed almost every second on what is the right way to do things in every sphere of life including PR and Brand Communications. However, the best part of the communications tools available today is the disruption in the very nature of the way we interact with each other. A journalists’ thoughts and ideas can be known through his/her twitter handle or blog; s(he) can be reminded about a press release in subtle WhatsApp message instead of frequent calls.
One more key aspect is the content. Whether it is a press release or a brand’s social media post, ultimately it is the content which matters. The capability of the content piece to resonate with its audience is what will eventually set the brand apart.
We must admit that the process of communications has changed like never before and is constantly evolving. The platforms may change and the media may evolve, but the process of building strong relationships with your audience will remain.
On that note, let’s hope for an awesome 2017 filled with great learning experiences!